Modules
Introduction to Marketing
What is marketing? Importance of marketing Overview of marketing strategies and goals...
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Understanding Your Audience
Importance of audience analysis Tools for identifying target demographics Building audience personas...
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Branding Basics
What is branding? Elements of a strong brand Establishing brand identity...
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Social Media Marketing
Overview of social media platforms Choosing the right platform Social media marketing strategies...
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Content Marketing
Importance of content marketing Types of content Content creation tips and tools...
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Email Marketing
Importance of email marketing Writing effective email copy Email campaign tools and platforms...
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Paid Advertising
Types of paid ads (PPC, display, etc.) Budgeting and bidding Measuring ROI...
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Analyzing Marketing Metrics
Importance of analytics Tools for tracking metrics How to interpret marketing data...
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Marketing Ethics and Compliance
Data privacy and protection Avoiding deceptive advertising Regulatory frameworks (e.g., GDPR)...
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